Journal Articles

Tsimonis, G (2026) Shared responsibility for sustainable consumption in e-commerce? Spirituality and digital sustainability efficacy in the Value–Belief–Norm chain, Journal of Theoretical and Applied Electronic Commerce Research, 21(9), 293, DOI: 10.3390/jtaer21090293.

Tsimonis, G, Michaelidou, N, Oozeerally, A, Omar, S (2026) Deriving value from mobile shopping apps: mediating and moderating mechanisms across countries, International Marketing Review, ISSN: 0265-1335.

Tsimonis, G (2026) How live streaming commerce platforms drive consumer purchase intention: dual mediation of trust and perceived value in a UK sample, Platforms, 4(2), 10, DOI: 10.3390/platforms4020010.

Omar, S, Mohsen, K, Tsimonis, G, Oozeerally, A, Hsu, J-H (2021) M-commerce: The nexus between mobile shopping service quality and loyalty, Journal of Retailing and Consumer Services, 60, pp.102468-102468, ISSN: 0969-6989. DOI: 10.1016/j.jretconser.2021.102468.

Tsimonis, G, Dimitriadis, S, Omar, S (2020) An integrative typology of relational benefits and costs in social media brand pages, International Journal of Market Research, 62(2), pp.216-233, ISSN: 1470-7853. DOI: 10.1177/1470785318822270.

Tsimonis, G, Koritos, C, Dimitriadis, S (2018) Examining relational benefits and costs in an online non-transactional context, International Journal of Internet Marketing and Advertising, 12(2), pp.122-122, ISSN: 1477-5212. DOI: 10.1504/ijima.2018.10011680.

Tsimonis, G, Dimitriadis, S, Koritos, C (2018) Examining relational benefits and costs in an online non-transactional context, International Journal of Internet Marketing and Advertising, 12(2), p.122, ISSN: 1477-5212. DOI: 10.1504/ijima.2018.090951.

Tsimonis, G and Dimitriadis, S (2014) Brand strategies in social media, Marketing Intelligence & Planning, 32(3), pp.328-344, ISSN: 0263-4503. DOI: 10.1108/mip-04-2013-0056.

Santouridis, I, Trivellas, P, Tsimonis, G (2012) Using E‐S‐QUAL to measure internet service quality of e‐commerce web sites in Greece, International Journal of Quality and Service Sciences, 4(1), pp.86-98, ISSN: 1756-669X. DOI: 10.1108/17566691211219751.

Conferences

Tsimonis, G and Ripandelli, S (2026) How authentic social media influencers shape body image appreciation. In Academy of Marketing Conference 2026, Etihad Stadium, Manchester, UK,ISBN: 9781919647326.

Tsimonis, G (2024) Transforming consumption: the role of digital experiences, consumer spirituality, environmental beliefs, and digital efficacy in driving sustainable choices. In International Conference on Contemporary Marketing Issues (ICCMI); Proceedings of the International Conference on Contemporary Marketing Issues (2024), Heraklion, Greece. DOI: 10.12681/iccmi.7596.

Tsimonis, G and Dimitriadis, S (2019) The Conceptualisation and Measurement of Perceived Value in Social Media: The Case of Facebook Brand Pages. In 2019 Academy of Marketing Science Annual Conference, Vancouver, BC, Canada.

Tsimonis, G, Dimitriadis, S, Omar, S (2018) An Integrative Typology of Relational Benefits and Costs in Social Media Brand Pages. In Academy of Marketing Conference 2018, Stirling, UK.

Tsimonis, G and Dimitriadis, S (2014) Consumer-Brand Relationships in Social Media. In Academy of Marketing Conference 2014, Bournemouth, UK.

Tsimonis, G and Dimitriadis, S (2014) Relational Benefits & Costs in Social Media Brand Pages. In AMA SERVSIG, Thessaloniki, Greece.

Tsimonis, G and Dimitriadis, S (2011) Brand Pages on Social Media. What for? Exploratory evidence from digital marketing managers. In 3rd Biennial International Conference on Services Marketing, Çeşme, İzmir, Turkey.

Santouridis, I, Trivellas, P, Tsimonis, G (2011) Using E-S-Qual to Measure Internet Service Quality of E-commerce Websites in Greece. In 14th QMOD conference on Quality and Service Sciences, San Sebastian, Spain.

Dimitriadis, S, Tsimonis, G, Koritos, C (2010) Do Relationship Building Websites Pay Off? An Investigation of The Role Of Relational Benefits And Costs Within An FMCG Context. In Academy of Marketing Conference 2010, Coventry, UK.

Chatzopoulou, E and Tsimonis, G (2010) Shopping Malls: Just Another Shopping Place? The Case of Physical Environment Quality. In Academy of Marketing Conference 2010, Coventry, UK.

Dimitriadis, S and Tsimonis, G (2009) “Exploring the relative importance of customers’ perceived relationship benefits and costs in the context of an e-service. In 2nd Biennial International Conference on Services Marketing, Thessaloniki, Greece.