Journal Articles

AbedRabbo, M, AlMalak, Z, Oliveira, JS, Talay, C (2025) Keeping them hooked: exploring the facets and implications of users’ content interaction experience with brands’ social media, Journal of Marketing Theory and Practice, 34(3), pp.652-672, ISSN: 1069-6679. DOI: 10.1080/10696679.2025.2479744.

Talay, C, AbedRabbo, M, Oliveira, JS, Crick, JM (2025) Differences in sustainability orientation and asymmetric power in buyer–seller relationships: direct and moderated impacts on relationship satisfaction, Journal of Business & Industrial Marketing, 40(3), pp.637-652, ISSN: 0885-8624. DOI: 10.1108/jbim-02-2024-0097.

Talay, C, Oxborrow, L, Goworek, H (2022) The impact of asymmetric supply chain relationships on sustainable product development in the fashion and textiles industry, Journal of Business Research, 152(2022), pp.326-335, ISSN: 0148-2963. DOI: 10.1016/j.jbusres.2022.07.034.

Talay, C, Oxborrow, L, Claxton, S (2019) TYPES OF RELATIONSHIP ASYMMETRY AND THE IMPLEMENTATION OF SUSTAINABLE PRODUCT DEVELOPMENT IN FASHION SUPPLY CHAINS, Global Fashion Management Conference, 2019, pp.722-730, ISSN: 2288-825X. DOI: 10.15444/gfmc2019.07.03.02.

Talay, C, Oxborrow, L, Brindley, C (2018) How small suppliers deal with the buyer power in asymmetric relationships within the sustainable fashion supply chain, Journal of Business Research, 117(2020), pp.604-614, ISSN: 0148-2963. DOI: 10.1016/j.jbusres.2018.08.034.

Talay, C, Oxborrow, L, Brindley, C (2018) An exploration of power asymmetry in the apparel industry in the UK and Turkey, Industrial Marketing Management, 74(2018), pp.162-174, ISSN: 0019-8501. DOI: 10.1016/j.indmarman.2018.03.008.

Talay, C, Oxborrow, L, Brindley, C (2017) THE USE OF POWER IN SELF AND COLLECTIVE INTERESTS OF RETAILERS AND SMALL APPAREL SUPPLIERS RELATIONSHIPS, Global Fashion Management Conference, 2017, pp.127-127, ISSN: 2288-825X. DOI: 10.15444/gfmc2017.02.05.02.

Talay, C and Alptekin, V (2016) Types of Asymmetries in Exporter-Importer Relationships and Alignment Behaviour, International Journal of Marketing Studies, 8(3), p.76, ISSN: 1918-719X. DOI: 10.5539/ijms.v8n3p76.

Conferences

Talay, C and Nwoba, A (2026) Economic performance in buyer-seller relationships: examining the roles of asymmetric power sources, sustainability orientation and relationship quality. In Industrial Marketing Management Summit in Leeds University; 7th Industrial Marketing Management Summit, Leeds University.

Talay, C, Hajli, N, Gomaa, A, AbedRabbo, M (2025) The impact of anonymity in AI service agent interaction on unethical consumer behaviour – A dehumanisation theory perspective. In The 39th Academy of Management Conference (BAM2025), Kent University.